if you’ve found your way here, there’s a good chance your work is tied closely to place. perhaps you run an agritourism business, work the family farm, make things by hand, grow for the season ahead or keep a small regional business moving day by day. much of the work I align with sits across central tasmania, shaped by weather, land, routine and the quiet realities of regional life.

if you run a small business in regional tasmania, you already know your work affects more than your bottom line. the way you source, grow, host, restore, employ and communicate shapes the impact your business has on the people around you and the place it belongs to.

agritourism businesses often begin with the same set of photographs: the accommodation itself. a neatly made bed, the exterior of the building, a wide shot of the property. those images are useful, but they rarely tell the whole story.