field notes is a collection of essays about photography, rural business and agritourism across central tasmania.
the difference between marketing photos + stock images.
many agritourism businesses begin their marketing with whatever images are available at the time. sometimes those are quick phone photos taken during a busy week. sometimes they are stock images chosen because they feel close enough to the atmosphere of the place.
how strong images help the right people find you.
one of the things i hear most often from rural business owners is that they are not necessarily looking for more visitors. what they want are the right visitors.