field notes is a collection of essays about photography, rural business and agritourism across central tasmania.
the difference between marketing photos + stock images.
many agritourism businesses begin their marketing with whatever images are available at the time. sometimes those are quick phone photos taken during a busy week. sometimes they are stock images chosen because they feel close enough to the atmosphere of the place.
what a small image library can do for your business.
many small business owners assume professional photography is mainly for social media. a few nice posts, perhaps a refreshed profile photo, and then the images disappear into the archive. in practice, a well-planned image library does something much more useful than that.